Vengeance” is a role playing video game with 20+ hours of playable RPG experience inspired by the feature film The Northman
Friday, April 8th] Los Angeles, CA. – Focus Features, in partnership with global gaming firm Loaded, announced Friday that it’s thinking differently about promotion for its upcoming movie The Northman, an action-filled epic from director Robert Eggers that follows a young Viking prince on his quest to avenge his father’s murder.
The firms collaborated to create a custom, playable RPG based on the thematic direction of the movie as a way to drive engagement around the film’s April 22nd release, releasing a trailer and partnering with content creators from Twitch and YouTube to promote their first entry into the metaverse.
Top gaming content creators will play “Vengeance: Inspired by The Northman” live on their streams to preview the experience, which estimates a 20+ hour play time for completion of main and side quest storylines. The public can also play the RPG starting today, for free, by entering island code 6089-1011-3272 into Fortnite.*
Global gaming firm Loaded pitched Focus Features on building the experience back in December 2021and has been working with Team Unite to build “Vengeance” since shortly thereafter. Loaded supports a cadre of top brands with gaming strategies and campaign execution, as well as manages some of the biggest creators in the gaming industry.
“We love how forward-thinking Focus has been as a partner,” said Loaded VP of Creative, Ashley Hsieh. “For a lot of brands, the future is scary enough that they continue to do what has worked in the past. When we get an opportunity to partner with a group who is willing to really think about things from a new perspective, it allows us to approach the market from a new direction. These are the types of engagements that change the paradigm, and we’re so proud to have been able to design this experience on behalf of the great team over at Focus.”
The Northman is released exclusively in theaters April 22. The movie is packed with a cast full of legendary stars working at the height of their skill, including Alexander Skarsgård, Nicole Kidman, Anya Taylor-Joy, Willem Dafoe, Ethan Hawke, and Björk.
*This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
ABOUT FOCUS FEATURES
Focus Features acquires and produces specialty films for the global market and holds a library of iconic movies, with 143 Academy Award Nominations and 27 wins from fearless filmmakers. Upcoming and current releases from Focus include Kenneth Branagh’s humorous, tender and intensely personal Belfast starring Caitriona Balfe, Judi Dench, Jamie Dornan, Ciaran Hinds and Jude Hill, Goran Stolevski’s supernatural horror You Won’t Be Alone which premiered at the 2022 Sundance Film Festival, Academy Award winning writer Graham Moore’s directorial debut The Outfit starring Mark Rylance, Zoey Deutch, Dylan O’Brien and Johnny Flynn, Robert Eggers’ Viking epic The Northman starring Alexander Skarsgård, Anya Taylor-Joy, Nicole Kidman, Ethan Hawke and Björk, the highly anticipated Downton Abbey: A New Era including the return of the original cast with new additions Dominic West, Hugh Dancy, Laura Haddock and Nathalie Baye, James Gray’s upcoming Armageddon Time starring Anthony Hopkins, Jeremy Strong and Anne Hathaway, Mrs. Harris Goes to Paris directed by Anthony Fabien and starring Lesley Manville, Isabelle Huppert, Jason Isaacs, Ellen Thomas and Lucas Bravo in collaboration with the house of Dior, A.V. Rockwell’s directorial debut A Thousand and One starring Teyana Taylor, Silent Twins starring Letitia Wright and Tamara Lawrance and directed by Agnieszka Smoczynska, Spoiler Alert based on Michael Ausiello’s Memoir and starring Jim Parsons, Sally Field, and Ben Aldridge, and Todd Field’s Tár, starring Cate Blanchett in the titular role. Universal Pictures International has led distribution in select markets for titles including Belfast, You Won’t Be Alone, and Armageddon Time.
Focus is part of Universal Filmed Entertainment Group (UFEG), which produces, acquires, markets and distributes filmed entertainment worldwide in various media formats for theatrical, home entertainment, television and other distribution platforms. UFEG’s global division also includes Universal Pictures, Universal Pictures Home Entertainment, and DreamWorks Animation. UFEG is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
For more information please visit www.focusfeatures.com
Loaded is the leading global gaming firm supporting talent, brand and developer clients, and new ventures with a mission to lead in the development, marketing and growth of the gaming industry. Shroud, DrLupo, CouRage, Myth, Summit1G, QuarterJade, AnneMunition, Sydeon, Doublelift, CohhCarnage and many others comprise Loaded’s best-in-class talent roster, which attracts global brand and media attention from the world’s leading brands. Across industries, global business leaders including Gillette, Red Bull, Capitol Records, Verizon, Amazon, Samsung, Activision, and other brands looking to meaningfully advance their presence in gaming, partner with Loaded and its talent to do so. For more information visit www.loaded.gg