Weekend Box Office Report: July 2 – July 4, 2021

The weekend box office report is provided by Daniel Garris, courtesy of BoxOfficeReport.com.

Weekend Estimates Update:

Universal claimed the top three spots at the domestic box office this weekend, as F9 led the way for a second consecutive frame, while The Boss Baby: Family Business and The Forever Purge debuted in second and third place respectively.

Universal’s F9 claimed first place this weekend with an estimated $24.00 million. The latest installment of The Fast and The Furious franchise was down 66 percent from last weekend’s debut, which is a very sharp second weekend decline, even for a film from typically front-loaded The Fast and the Furious franchise. This weekend’s decline suggests that F9 isn’t going over quite as well with audiences as a typical The Fast and The Furious film (which was suggested by the film’s B+ rating on CinemaScore) and is also concerning given that F9 will face major new direct competition next weekend from Disney’s highly anticipated Black Widow. With that said, F9 has already zoomed past the $100 million domestic mark, with $117.10 million through Sunday (and an estimated $125.85 million through Monday). That already makes F9 the second highest grossing film since the re-opening of domestic theatres (behind only A Quiet Place Part II). The film’s eleven-day gross through Monday is also running 13 percent ahead of the $111.09 million pre-pandemic $111.09 million eleven-day start of Fast & Furious Presents: Hobbs and Shaw back in August of 2019. It should be noted that Independence Day falling on a Sunday makes this year’s three-day weekend a bit less lucrative than a more typical Independence Day holiday weekend, but in turn, Monday’s grosses are expected to be especially strong. The current four-day weekend studio estimate for F9 stands at $32.75 million.

Internationally, F9 took in an estimated $23.8 million this weekend from 50 markets. Through Sunday, respective totals for F9 stand at $374.4 million internationally and $491.5 million globally. F9 has now passed the current $446.6 million current global total of Godzilla vs. Kong to become the highest grossing Hollywood film globally since the re-opening of theatres. F9 is also expected to surpass the $500 million global mark on Monday. International debuts for F9 this weekend included $2.96 million in Spain and $1.84 million in Singapore. Later this month, F9 will open in France on Wednesday July, 14 and in Germany the following day on Thursday, July 15.

Estimated IMAX total grosses through Monday for F9 stand at $9.1 million domestically and $25.9 million internationally (including $20.1 million from China) for a current global haul of $35.0 million.

Universal and DreamWorks Animation’s The Boss Baby: Family Business debuted in second place over the three-day frame with an estimated $17.36 million. The film’s current four-day weekend estimate stands at $23.07 million. The Boss Baby: Family Business opened on the high end of expectations and also opened a healthy 23 percent ahead of the $14.11 million start of Tom & Jerry earlier this year to register the largest opening weekend for a family film since the re-opening of domestic theatres (when not counting the PG-13 rated Cruella). It should also be noted that The Boss Baby: Family Business opened day-and-date this weekend, as the film was also available via streaming on Peacock to all premium subscribers at no additional charge.

Parents and children under the age of 13 made up a very large 77 percent of this weekend’s audience for The Boss Baby: Family Business, while the film’s audience breakdown also skewed 51 percent female and 49 percent male. Although critical reviews for The Boss Baby: Family Business have been mixed, the film looks to be going over far better with audiences after receiving a strong A rating on CinemaScore (which was just ahead of the A- CinemaScore rating received by 2017’s The Boss Baby). That is a good sign for The Boss Baby: Family Business going forward, especially given that family films in general have tended to be more back-loaded than usual since the re-opening of theatres and that Warner’s Space Jam: A New Legacy is the only other PG-rated film scheduled to open in July (like Cruella, Disney’s upcoming Jungle Cruise is also rated PG-13). Don’t be surprised if The Boss Baby: Family Business moves ahead of F9 in next weekend’s box office rankings to remain in second place.

Internationally, The Boss Baby: Family Business grossed an estimated $1.5 million from 8 select markets this weekend. That places the film’s global start at $18.9 million. Later this month, The Boss Baby: Family Business will open in South Korea on Wednesday, July 21 and in Mexico on Friday, July 23, before rolling out in additional international markets in August and throughout the rest of 2021.

Universal and Blumhouse’s The Forever Purge debuted in third place with an estimated $12.75 million over the three-day frame. The film’s current four-day estimate stands at $15.86 million. Like The Boss Baby: Family BusinessThe Forever Purge opened on the high end of expectations. It should also be noted that pre-release expectations for the fifth installment of The Purge franchise had been held in check, due in part to there simply having been less buzz around The Forever Purge than a typical film from The Purge franchise. The three-year gap between 2018’s The First Purge and The Forever Purge probably didn’t help matters this weekend, especially since the first four films of the franchise were released within a window of just over five years. While The Forever Purge wasn’t able to reach the previous opening weekend box office heights of The Purge franchise (or the recent $24.10 million start of The Conjuring: The Devil Made Me Do It), the film was able to outpace the $8.75 million launch of Spiral back in May by a significant 46 percent (and did so without the aid of IMAX screens).

The audience breakdown for The Forever Purge skewed 54 percent under 25, 46 percent over 25, 52 percent male and 48 percent female. A significant 39 percent of the film’s audience was in the 18 to 24 age group. Critical reviews for The First Purge have been mixed, but the film looks to be going over better with audiences after receiving a B- rating on CinemaScore. That is solid for a horror film and is fairly average for a film from The Purge franchise. Like F9The Forever Purge is likely to take a significant hit next weekend from the arrival of Black Widow in the marketplace.

The Forever Purge started out with an estimated $3.6 million internationally this weekend from 22 markets. That places the film’s global start through Sunday at $16.3 million. Estimated international debuts for The Forever Purge this weekend included $1.33 million in Mexico, $0.49 million in Russia and $0.44 million in Saudi Arabia. This coming Thursday (July 8), The Forever Purge will open in Italy, before opening later this month in South Korea on Wednesday, July 14 and in the United Kingdom and Spain on Friday, July 16.

Paramount’s A Quiet Place Part II was down two spots from last weekend to claim fourth place with an estimated $4.23 million over the three-day frame. A Quiet Place Part II continued to hold up very well this weekend by declining 32 percent (especially when considering the new direct competition the film faced from The Forever Purge). Through Sunday, the estimated 38-day total for A Quiet Place Part II stands at an impressive $144.44 million. That already gives the film a current total gross to opening weekend ratio of 3.04 to 1, which is strong for a high-profile horror sequel. Internationally, A Quiet Pace Part II added $6.3 million this weekend from 50 markets. That brings the film’s respective totals through Sunday to $122.5 million internationally and $266.9 million globally.

Additional estimated three-day grosses for holdovers this weekend included $3.00 million for Lionsgate’s Hitman’s Wife’s Bodyguard (for fifth place), $2.56 million for Disney’s Cruella (for sixth) and $2.25 million for Sony’s Peter Rabbit 2: The Runaway (for seventh). Hitman’s Wife’s Bodyguard and Cruella both held up nicely this weekend with respective weekend declines of 38 percent and 33 percent, while Peter Rabbit 2 declined a sharp 53 percent, due in part to taking a significant hit from the arrival of The Boss Baby: Family Business in the marketplace. Respective total grosses through Sunday stand at $76.59 million for Cruella through 38 days, at $34.42 million for Peter Rabbit 2: The Runaway through 24 days and at $31.38 million for Hitman’s Wife’s Bodyguard through 19 days.

This weekend also saw Cruella pass the $200 million global mark. After grossing an estimated $9.0 million from 43 international markets this weekend, respective totals for Cruella through Sunday stand at $127.8 million internationally and $204.4 million globally. Peter Rabbit 2: The Runaway grossed a similar $9.2 million internationally this weekend (from 37 markets), including debuts of $2.1 million in France and $1.0 million in Germany (including previews in both markets). Through Sunday, respective totals for Peter Rabbit 2: The Runaway stand at $92.1 million internationally and $126.5 million globally.

A24’s Zola debuted in tenth place with an estimated $1.23 million over the three-day frame. Zola placed just behind Warner Bros. releases The Conjuring: The Devil Made Me Do It ($1.29 million) and In the Heights ($1.28 million) this weekend, and obviously the three films are close enough to one another that they could still change places this weekend when actuals are released. Zola was launched in a semi-wide 1,468 locations this weekend, which gave the film a modest per-location average of $838. The estimated four-day weekend take for Zola currently stands at $1.65 million. That brings the film’s estimated six-day start through Monday to $2.45 million. Zola, which was directed by Janicza Bravo and stars Taylour Paige and Riley Keough, has gone over quite well with critics. However, given the film’s early relative front-loading towards Wednesday and Thursday, Zola may not be going over as well with initial audiences as it has with critics. DMA markets where Zola performed stronger this weekend included New York City, Los Angeles, Atlanta and Austin.

Through Sunday, The Conjuring: The Devil Made Me Do It has grossed a solid $62.23 million domestically (through 31 days) and $111.4 million internationally for a global total of $173.7 million. In the Heights has grossed an underwhelming $26.89 million domestically (through 24 days) and $8.7 million internationally for a global haul of $35.6 million. This weekend, The Conjuring: The Devil Made Me Do It grossed an estimated $6.0 million from 64 international markets (including a debut of $1.2 million in Germany), while In the Heights grossed an estimated $1.7 million for the frame from 26 international markets.

Disney’s release of Searchlight’s Summer of Soul (…Or, When the Revolution Could Not Be Televised) grossed an estimated $0.65 million over the three-day frame from a moderate 752 locations, for a per-location average of $864 (which was similar to this weekend’s per-location average for Zola). Summer of Soul, a music documentary on the 1969 Harlem Cultural Festival, was directed by Ahmir “Questlove” Thompson and has received exceptional critical reviews. Summer of Soul also received an exceptional A+ rating from CinemaScore audiences. Summer of Soul (…Or, When the Revolution Could Not Be Televised) was released day-and-date this weekend, as the film is also available via streaming on Hulu.

In its third weekend of select international release, Disney and Pixar’s Luca grossed an estimated $3.6 million from 13 markets (where Disney+ isn’t available). That brings the current international total for Luca to $17.4 million. Current international totals by market for Luca include $5.3 million in Russia, $2.7 million in South Korea, $2.0 million in Hong Kong, $1.9 million in Saudi Arabia and $1.4 million in the United Arab Emirates.

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