The weekend box office report is provided by Daniel Garris, courtesy of BoxOfficeReport.com.
Weekend Estimates Update:
Warner Bros. and New Line’s The Conjuring: The Devil Made Me Do It pulled off an upset win at the box office this weekend with an estimated first place debut of $24.01 million. Heading into the weekend, The Conjuring: The Devil Made Me Do It had been widely expected to open in a fairly close second place behind Paramount’s A Quiet Place Part II, but ultimately the two films ended up switching places this weekend (and pretty much expected grosses as well). The Michael Chaves directed horror sequel starring Patrick Wilson and Vera Farmiga registered the third largest opening weekend of any film since the re-opening of domestic theatres (behind only A Quiet Place Part II and Godzilla vs. Kong) and the largest opening weekend for an R-rated film since the re-opening of theatres. The stronger than expected performance of The Conjuring: The Devil Made Me Do It was especially impressive when considering that with a location count of 3,102, the film was playing in 642 fewer locations than A Quiet Place Part II this weekend (with significantly fewer average showtimes per location as well), and that The Conjuring: The Devil Made Me Do It didn’t have Thursday night preview shows and opened day-and-date this weekend with the film also being available via streaming on HBO Max.
The Conjuring: The Devil Made Me Do It did receive a significant boost from IMAX and other PLF screens this weekend, as the film grossed an estimated $2.1 million from IMAX screens (representing 8.7 percent of this weekend’s overall domestic gross), while PLF screens as a whole (including IMAX) were responsible for an estimated 20 percent of this weekend’s overall gross. The stronger than expected performance of The Conjuring: The Devil Made Me Do It is another sure sign of moviegoers increasingly being ready to return to theatres. Also of note is that Warner Bros. has now had five different films open in first place during 2021 (with a sixth film, last December’s Wonder Woman 1984, having also finished in first place during 2021 as well). Critical reviews for The Conjuring: The Devil Made Me Do It have been good, but also not as strong as those for both of the previous two Conjuring films. The reaction appears to be similar with audiences, as The Conjuring: The Devil Made Me Do It received a very solid B+ rating on CinemaScore, though that was just below the A- rating received by each of the previous two Conjuring films on CinemaScore. Going forward The Conjuring: The Devil Made Me Do It won’t have to deal with another horror film entering the marketplace in wide release until Universal’s The Forever Purge opens on July 2. However, next weekend there is likely to be a good amount of audience overlap between The Conjuring: The Devil Made Me Do It and fellow Warner Bros. release In the Heights, which opens day-and-date theatrically and via streaming on HBO Max this coming Thursday (June 10).
Internationally, The Conjuring: The Devil Made Me Do It grossed an estimated $26.8 million this weekend from 43 markets. That brings the film’s international total through Sunday to $33.1 million and the film’s global total to $57.1 million. International totals for The Conjuring: The Devil Made Me Do It through Sunday include $7.5 million in the United Kingdom (where the film opened last week), $6.7 million in Mexico, $3.1 million in South Korea, $2.2 million in Indonesia, 2.2 million in Australia, $1.8 million in Spain, $1.6 million in Brazil, $0.97 million in Saudi Arabia, $0.94 million in Italy and $0.92 million in the United Arab Emirates. To date, The Conjuring: The Devil Made Me Do It has grossed an estimated $1.2 million from IMAX screens in select international markets, which places the film’s current global IMAX total at $3.3 million. The Conjuring: The Devil Made Me Do It will open in additional international markets over the next week, including Argentina, France and Russia.
Paramount’s A Quiet Place Part II had to settle for second place this weekend with an estimated $19.50 million. That was down a sharp 59 percent from last weekend’s three-day performance, as the new direct competition from The Conjuring: The Devil Made Me Do It (and losing IMAX screens to The Conjuring: The Devil Made Me Do It) clearly took a toll on A Quiet Place Part II this weekend. Due in part to critical reviews, word of mouth, midweek grosses and this weekend’s average showtimes per-location hold from last weekend all being strong, A Quiet Place Part II had been expected to hold up a bit better than it did this weekend. While moviegoers are more and more willing to return to theatres, this weekend’s box office results also point towards there being a lot of weekly overlap in the moviegoers who have returned to theatres thus far. But in the bigger picture, A Quiet Place Part II clearly continues to excel with a ten-day start of $88.61 million. Before much longer, A Quiet Place Part II will be overtaking Godzilla vs. Kong (which has grossed an estimated $99.12 million through Sunday), to become the highest grossing film domestically since the re-opening of theatres. With the opening weekend of The Conjuring: The Devil Made Me Do It behind us, A Quiet Place Part II should begin to stabilize going forward, though at the same time, much like The Conjuring: The Devil Made Me Do It, A Quiet Place Part II will still be facing fairly direct competition from In the Heights as well next weekend.
Internationally, A Quiet Place Part II grossed an estimated $19.2 million this weekend from 16 markets. Through Sunday, respective total grosses for the film stand at $50.0 million internationally and $138.6 million globally. This weekend saw A Quiet Place Part II debut with $5.1 million in the United Kingdom and $4.0 million in Russia. Additional total grosses for the film through Sunday by market include $29.0 million in China, $6.1 million in Australia and $2.6 million in Indonesia.
Disney’s Cruella was down one spot from last weekend to claim third place this weekend with an estimated $11.24 million. Cruella declined a sizable 48 percent from last weekend’s three-day performance, which is a very reasonable second weekend hold for a live-action re-imagining of a Disney animated film, as they tend to have significant second weekend declines before usually stabilizing afterwards. Cruella was helped out this weekend by its good critical reviews and strong word of mouth and may have also benefited a bit from some moviegoers who saw A Quiet Place Part II last weekend deciding to catch Cruella this weekend, especially given that the PG-13 rated Cruella is playing a bit less family friendly than the typical Disney live-action re-imagining. The ten-day start for Cruella stands at $43.68 million, which already makes the film the ninth highest grossing film domestically since the re-opening of theatres and in the near future Cruella will be moving past the total domestic grosses of Tom & Jerry, Wonder Woman 1984 and Demon Slayer The Movie: Mugen Train.
Cruella also grossed an estimated $18.6 million internationally this weekend from 36 markets. That brings the film’s international total to $43.4 million and current global haul to $87.1 million. This weekend saw Cruella debut with $2.4 million in Russia and gross $1.8 million on Sunday (the film’s opening day) in China. Additional total grosses for Cruella through Sunday by market include $6.2 million in the United Kingdom, $5.8 million in Mexico, $5.7 million in South Korea, $2.6 million in Australia, $2.2 million in Saudi Arabia, $2.1 million in Spain, $1.9 million in Japan and $1.8 million in the United Arab Emirates.
Meanwhile, Universal and DreamWorks Animation’s Spirit Untamed debuted in fourth place this weekend with an estimated $6.20 million. That was right in line with the film’s modest pre-release expectations, which tended to range from $5 million to $7 million heading into the weekend. Due in part to being a lower priced computer animated film based off of the Spirit Riding Free animated series on Netflix (which is a spin-off of the 2002 traditional animated DreamWorks Animation film Spirit: Stallion of the Cimarron), Spirit Riding Free wasn’t expected to perform like a typical animated film from DreamWorks Animation. Spirit Untamed was a bit front-loaded towards Friday this weekend (the film had an opening weekend to Friday ratio of just 2.52 to 1), likely due in part to fans of Spirit Riding Free rushing out on opening day and in part to having Thursday night preview shows that began at 5PM. Spirit Untamed appealed largely to family audiences this weekend, as an estimated 77 percent of the film’s audience was made up of children under 13 and their parents. While critical reviews for Spirit Untamed have been mixed (more so negative than positive on the average), the film looks to be going over far better with its target audience after receiving a strong A rating on CinemaScore. With that said, going forward Spirit Untamed will have to deal with its initial front-loading from this weekend and with new direct competition for family audiences from Sony’s Peter Rabbit 2: The Runaway, which opens domestically this coming Friday (June 11).
Speaking of Sony’s Peter Rabbit 2: The Runaway, the sequel continued to perform well in the United Kingdom with an estimated $2.6 million this weekend. Overall, Peter Rabbit 2: The Runaway grossed an estimated $4.0 million this weekend internationally from 14 markets. To date, Peter Rabbit 2: The Runaway has grossed $45.8 million internationally, including $17.5 million from the United Kingdom. In addition to opening domestically this coming Friday, Peter Rabbit 2: The Runaway will also be opening in China on Friday.
Back on the domestic front, estimated grosses for other holdovers of note this weekend included $1.31 million for Disney’s Raya and the Last Dragon (which is now available via streaming to all Disney+ subscribers) to claim fifth place, $1.27 million for United Artists Releasing and MGM’s Wrath of Man to follow closely behind in sixth and $0.89 million for Lionsgate’s Spiral to land in seventh. Respective percentage declines from last weekend’s three-day frame were a respectable 44 percent for Raya and the Last Dragon, a solid 41 percent for Wrath of Man and a sharp 60 percent for Spiral. To date, Raya and the Last Dragon has grossed $53.53 million through 94 days, Wrath of Man has registered $24.68 million through 31 days and Spiral has totaled $21.80 million through 24 days.
This weekend also saw Universal’s F9 gross an estimated $13.4 million in its third frame from 8 select international markets. That brings the film’s international total through Sunday to $256.0 million. F9 grossed $8.8 million in China this weekend, where the film has totaled $203.8 million to date. Additional totals by market for the film through Sunday include $17.7 million in South Korea, $15.9 million in Russia, $6.9 million in Saudi Arabia, $5.1 million in the United Arab Emirates and $4.1 million in Hong Kong. F9 will next open in Australia on June 17 and in Brazil on June 24, before opening domestically and in Mexico and the United Kingdom on June 25.