Industry Reactions To Warner Bros./HBO Max Hybrid Release Plans

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As could be expected, the news of Warner Bros. planning to release their entire 2021 film slate on HBO Max concurrently with the theatrical releases has drawn the ire of the theater industry.

AMC is not a fan of the move, stating that the company was on board for the Wonder Woman 1984 release plans, but that he believes “WarnerMedia now intends to sacrifice a considerable portion of the profitability of its movie studio division, and that of its production partners and filmmakers, to subsidize its HBO Max start up.” CEO Adam Aron went on to say that AMC is already conversing with Warner Bros. leadership.

Cineworld, owner of Regal Entertainment Group (the second largest chain in the United States and the world), simply expressed optimism that Warner Bros. will negotiate with theater chains regarding release windows when cinemas reopen.

Cinemark essentially said “one step at a time” and plans on looking at things on a film-by-film basis.

Both AMC and Cineworld reiterated their belief that movies are meant for the big screen and that the theater industry will rebound. Time will tell how this all shakes out.

Photo from ABC7 New York

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